Traditional web development costs

Traditional web development costs

 For years, enterprise web development has necessitated engineering teams performing regular, and sometimes time-consuming, software updates and maintenance. However, the way we build the web has evolved over the last few decades, from cloud-based software to no-code tools, making websites much easier to maintain and update at a fraction of the cost and expense. workforce.

There are now numerous approaches to developing a web presence for medium and large businesses. The first step is to select a content management system (CMS).

An organization can take one of three approaches:

  • Customize a CMS: You select a CMS and hire front-end developers to make changes to your site.

  • From the ground: up You hire full-stack developers to build your own CMS from the ground up.

  • Development without code: Non-technical teams can contribute to the site with developer assistance if necessary.

The CMS you choose will have a significant impact on your workflow and costs, both during the initial build and throughout the life of your website. Furthermore, there are higher costs traditionally associated with developing an enterprise-level website.

Tangible costs, such as the cost of your software or the cost of hiring an agency, are easier to calculate, but they can also hide in unexpected places.

Let's divide tangible costs into two groups: installation costs and recurring costs.

Costs of installation

Setup costs vary depending on your organizational structure and available resources, but typically include the following at a minimum:

Design and development work to create designs, copy, photography, and illustrations – as well as general content – for your new website.

A website domain and the acquisition of similar variants

A content management system (CMS) to organize your website's data

A custom tech stack of tools, plugins, and services to get the features you need to run a modern business site, from design to SEO.

Internally, teams can manage all responsibilities associated with these costs. For website development and management, this necessitates utilizing existing members of the creative, engineering, and marketing teams. Alternatively, resource-constrained teams can outsource these costs to freelancers or outside agencies. Whatever approach your company takes, these costs will be incorporated into your marketing budget.

Recurring costs

It goes without saying that website development is not a one-time task. Businesses will be responsible for recurring costs, and once your site is live, teams can enter the iterative phase, focusing their time and energy on maintenance, optimizations, updates, and other tasks.

Let's start with the basics: the costs of software and technology stacks. Your chosen platform, plugins, and tech stack components are almost certainly going to have monthly or annual fees. A typical business website, stable CMS system, hosting stack, and front-end engineer will set you back between $75,000 and $100,000 per year – and the cost rises for high-traffic, high-volume sites. content.

Then there are software version upgrades. Major updates, which typically introduce significant security enhancements and modernize their systems, are released every few years and can easily cost up to $60,000 per release, as well as hours of engineering time. Rebuilding complex websites and custom code on the new software version may not be an option for teams. Instead, you'll have to go through a lengthy and laborious process of migrating specialized functions, user-generated content, and other data.

Not to mention the ongoing costs for site management. Making changes to your site will cost you labor and time, depending on how your platform is developer-driven. When you have a mandated agency, the cost of minor changes can quickly add up. Modifications will be less expensive with an in-house team, but they will have to call in engineers for assistance, wasting valuable time.

And then it’s time

Your website is a living thing that serves as a point of contact between you and your customers. Time is your most valuable intangible asset in site development and management because multiple teams contribute to and develop the website as part of their day-to-day work. This not only consumes your employees' time, but it also necessitates advanced planning, involves multiple stakeholders with potential third-party support, and jeopardizes your reputation.

Here are some of the primary areas in which your marketing team will focus its efforts:

  • Find developer talent, which may necessitate your marketing team spending time vetting external agencies if you're going the third-party route, or engineers if you're managing the build in-house.

  • Execution of the initial site construction, whether with an agency or an internal team, which must integrate it into existing programming and development schedules.

  • Optimize the user experience, which necessitates changes and updates to the site in order to meet the needs of your users on a regular basis.

For companies that choose to launch and manage a web development project in-house and with traditional tools, there will be a host of pre-launch and recurring responsibilities falling on developers and engineers:

For software that operates on a release and patch cycle, site monitoring and maintenance necessitate regular developer attention.

Site migrations are required for software version updates.

Troubleshooting issues and bugs whenever your technology stack fails, in order to prevent or remediate outages that could result in lost business or customer trust.

Launch delays, also known as bottlenecks, occur as a result of the limited number of people available to launch a final product (and this can also be true for teams working with external agencies).

Understanding the true long-term costs of success is an essential step for any marketing team before embarking on ambitious projects. There are so many factors to consider – time, talent, budget, urgency, and business needs – and there is even more at stake with a public launch or product launch site refresh.

Finally, human energy and attention are limited, as are funding and available hours for a single project in any given week. The main decision to be made is how to best allocate these valuable resources. If your marketing teams are constrained by slow development times, your time to market will suffer. Engineers will not have time to focus on improvements or innovation if they are constantly busy keeping the site up and running and updated.

No-code visual development enables teams with no coding experience to make changes to your website on their own as needed. When multiple teams, such as marketing and design, can contribute directly to your website, they can collaborate more effectively, respond to customer news more quickly, and allow for more experimentation and development.

Furthermore, there is invaluable peace of mind in knowing that a team can go off and build their parts of the website without relying on a small engineering team.

You could spend money on site updates on a regular basis, or you could use this budget to invest in core product innovation and keep your web presence current. By selecting a no-code development platform that shortens development timelines and lowers labor costs, you'll open up new opportunities for your company – ones that will result in truly exceptional results that are unique and help differentiate your business.

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